Marketing yourself is creating your brand and displaying who you are as a stylist – everyone in this industry is unique, so marketing yourself sets you apart from others. Whether you are interested in a career in Cosmetology, Esthetics or Manicuring, marketing and self promotion are required in order to spread the word about your talent.
Using social media to promote yourself can help you reach a larger audience, increase your visibility, and create valuable connections with potential clients or collaborators. It can also help establish your brand and showcase your expertise in your field.
Additionally, social media allows for real-time engagement with your audience, which can help build trust and foster meaningful relationships.
On top of that, your clients can leave a review about your work on most social media platforms. How many times have you read the reviews when looking for a service or product? Reviews are important because they allow potential customers to trust your business and feel comfortable making a purchase from you because they know others have had pleasant experiences doing so.
Marketing yourself is important because it allows you to showcase your skills, strengths, and unique qualities to potential employers, clients, or customers. It helps you stand out in a competitive job market and can lead to new opportunities for career growth and personal development.
Additionally, effective self-promotion can increase your visibility, credibility, and influence in your industry or field.
It’s NEVER. TOO. EARLY. to begin your career and portfolio! Create an Instagram page or blog, introducing yourself and your passions as a future stylist.
It’s a great way to potentially build a clientele prior to starting services, and gives you a great social media presence.
Check out our Social Media platforms and be sure to follow us for the latest trends, promotions and photos of our talented student stylists’ work!
At The Salon Professional Academy Fort Wayne, we offer concentrations in Cosmetology, Esthetics and Manicuring. We teach you the latest techniques alongside the basics and keep business and marketing at the forefront of your learning so you will always know how to market yourself.
If you’re interested in learning more about our programs, contact Lisa in Admissions at (260) 209-1220 for more information or to schedule a tour. We look forward to helping you make your dreams come true.