Market Yourself and Build Your Brand September 14, 2023

What does it mean to “market yourself”?

Marketing yourself is creating your brand and displaying who you are as a stylist – everyone in this industry is unique, so marketing yourself sets you apart from others. Whether you are interested in a career in Cosmetology, Esthetics or Manicuring, marketing and self promotion are required in order to spread the word about your talent.

Why should I market myself?

1. Helps you stand out: Marketing yourself can help differentiate you from others in your industry or field.
2. Builds your brand: Consistent self-promotion can help establish your personal brand and increase your visibility.
3. Increases opportunities: By promoting yourself and your skills, you may attract new career or business opportunities.
4. Demonstrates confidence: When you market yourself effectively, it can demonstrate confidence in your abilities and expertise.
5. Enhances credibility: Consistent self-promotion can enhance your credibility and establish you as an expert in your field.

How can I market myself?

Using social media to promote yourself can help you reach a larger audience, increase your visibility, and create valuable connections with potential clients or collaborators. It can also help establish your brand and showcase your expertise in your field.

Additionally, social media allows for real-time engagement with your audience, which can help build trust and foster meaningful relationships.

On top of that, your clients can leave a review about your work on most social media platforms. How many times have you read the reviews when looking for a service or product? Reviews are important because they allow potential customers to trust your business and feel comfortable making a purchase from you because they know others have had pleasant experiences doing so.

Why is marketing yourself important in this industry?

Marketing yourself is important because it allows you to showcase your skills, strengths, and unique qualities to potential employers, clients, or customers. It helps you stand out in a competitive job market and can lead to new opportunities for career growth and personal development.

Additionally, effective self-promotion can increase your visibility, credibility, and influence in your industry or field.

Is it too early to start marketing myself as a stylist?

It’s NEVER. TOO. EARLY. to begin your career and portfolio! Create an Instagram page or blog, introducing yourself and your passions as a future stylist.

It’s a great way to potentially build a clientele prior to starting services, and gives you a great social media presence.

Marketing platforms to use: Instagram, Facebook, Tik Tok, Blogs, Canva, etc.

Check out our Social Media platforms and be sure to follow us for the latest trends, promotions and photos of our talented student stylists’ work!

Are you ready to take the leap into the beauty industry?

At The Salon Professional Academy Fort Wayne, we offer concentrations in Cosmetology, Esthetics and Manicuring. We teach you the latest techniques alongside the basics and keep business and marketing at the forefront of your learning so you will always know how to market yourself.

If you’re interested in learning more about our programs, contact Lisa in Admissions at (260) 209-1220 for more information or to schedule a tour. We look forward to helping you make your dreams come true.